M&C Saatchi shoots human cameras for Un Ltd
M&C Saatchi has kicked off an innovative fundraising initiative as part of its preparations for the AdNews Challenge, attaching cameras to its training athletes to create world-class shots that can be bought for a donation.
The prints by the seven photographers – Neil Bailey, Jamie MacFadyen, Jon Higgs, Brett Danton, Michael Corridore, Gary Sheppard and Florian Groehn – are displayed for sale at humancameras.mcsaatchi.com.au, a site launched via M&C Saatchi and its digital production house, Make.
The best images were framed and showcased for silent auction at a Human Cameras exhibition at Sydney's Rushcutters Bay last Thursday.
All proceeds from Human Cameras go towards Un Ltd, the official charity of the AdNews Challenge. The not-for-profit representative body for the media, marketing and advertising industry, Un Ltd works to enhance the lives of disadvantaged youth in Australia.
AdNews sales director James Yaffa applauded the effort: "M&C Saatchi has set the bar very high in terms of AdNews Challenge fundraising initiatives. We expected some interesting angles from the creative industry but this has totally blown us away, it’s great stuff."
Un Ltd founding director Kerry McCabe said: "Wow, just awesome from M&C Saatchi. On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way."
Registrations are still open for the AdNews Challenge, the corporate fitness charity event taking place on Sunday 18 November at Clifton Gardens Reserve in Mosman, Sydney. The 16-kilometre course includes running, swimming, cycling and kayaking, and can be completed in teams of four or individually.
Follow M&C Saatchi's Human Cameras on Twitter @humancameras.
Registrations are now open for The AdNews Challenge, the new corporate fitness and Charity event for the advertising, marketing and media industries. The event will take place on Sunday 18 November at Clifton Gardens Reserve, Sydney.