Truth number one: sticking your foot up on a bench and making your bum look good to people passing by is not stretching. More useful truths inside…

Rob Rowland-Smith is The Sandhill Warrior. He's one tough son of a b**** and if you follow his video coaching sessions over the next 10 weeks you'll be really grateful for that on Challenge day.

Reebok created treadmill-powered movies to keep Koreans off their bums while chillax-ing.

Had enough teamwork, collaboration and cooperation? How does winning one of the ten AdNews Challenge’s Best Individual awards grab you?

There's no truth to the rumour that James Yaffa chose SUP for the 4th Challenge so he could win the sport that Kim Kardashian, Kate Hudson, Rihanna and Nicole Scherzinger are doing.

The 2014 AdNews Challenge has been given the thumbs up by competitors in a post-event survey. Participants were overwhelmingly positive about it, saying it was a unique industry event.

Close to 500 onlookers and Spandex-clad media, ad and marketing moguls from across Sydney rocked up to the AdNews Challenge to battle it out in the annual event yesterday (16 Nov).

View all the photos from the day.

View footage from the event.

View the amazing Drone footage from the event.

Our Challenge is to stop the damage it causes. Register to fundraise for UN LTD.