adn challenge strapline

Power is sexy

In 1970, this was how men saw women with power. 

“You’ve come a long way, baby/

To get where you’ve got to today/

You’ve got your own cigarette now, baby/

You’ve come a long, long way.”

This jingle for Virginia Slims – without question written by a man because there were about two women ad creatives in the whole world then - ran in a TVC from 1969 to 1971.

And this is how men saw women who were sexy:


Seriously, girls, we can do so much better.


"Everybody hurts sometimes," but Holly Headrick has come a long, long way using grit, guts and gumption.


Holly Headrick is a woman with power.


If you don’t think her power is sexy, please check that you have a pulse: