GSA tops fundraising competition with over $6,300 raised
GSA chief executive Paul Hines.
With less than a month to go, General Security Australia (GSA) Insurance Brokers is smashing the AdNews Challenge fundraising competition.
GSA has raised a whopping $6,330, with chief executive Paul Hines pulling in $4,650 himself. The next highest fundraising team is Maxus, with $1,175 raised so far, followed by Paykel Media Company with $1,000.
So what is GSA's secret? Hines says:
"I don’t really have any magic to pass on to you, I simply 'cleaned up' my email database (an hour's work) and sent a personalised note detailing how much I admire the great work Un Ltd do with fantastic beneficiaries like KidsXpress. My only other insight is that I rarely send a donation-style email to friends and colleagues – the 'law of diminishing returns' applies to requests for cash!
"I'd encourage all participants in the AdNews Challenge to rally strongly behind Un Ltd who are the representative body of your industry. I love their grand vision to 'undo youth disadvantage for good' which is why GSA have supported Un Ltd and previously MAYDAY with their insurance needs. If an insurance broker can raise $6,000 in an hour I'd hate (or love) to think what the hugely connected media and advertising sector can do with a little effort."
If you've signed up for the AdNews Challenge but haven't yet entered the team fundraising competition at Everyday Hero, we encourage you to get involved and help raise money for Un Ltd.
Registrations are now open for The AdNews Challenge, the new corporate fitness and Charity event for the advertising, marketing and media industries. The event will take place on Sunday 18 November at Clifton Gardens Reserve, Sydney.