adn challenge strapline

Workout for good (fun)

Sure, the AdNews Challenge is for fun, fitness and getting to know other ‘athletes’ from within your organisation. 

But in the lead up to the event, the competing teams will also rise to  another challenge: the raising critical funds for our industry foundation UnLtd. and this year UnLtd. is offering two prizes, one for the most innovative fundraising ideas, and one for the largest fundraising contribution.


Every dollar banked by teams will go towards the 64 different charities UnLtd supports, providing Australia’s most at-risk young people with belief and offering them hope for a bright future.

Of course things like bake sales, sausage sizzles, trivia nights and movie nights work wonders for raising some cash in a fun way, but let’s face it, we are an industry full of strategic brilliance so UnLtd is calling out to encourage you to really leverage the talent within your organization and come up with some kick arse innovative ideas.


James Yaffa and UnLtd.'s Carol Morris making fund raising look hard  

  • Raffle off your CEO for a ‘shadow day’ – the chance to spend the entire day with them and get to see what they really do.
  • 1% pledge month –100% of employees to donate 1% of their October salary.
  • Auction off a day a happiness – use it to volunteer with UnLtd or one its charities.


The AdNews team making fund raising look hard.

The ideas are endless, but ensure you invite your colleagues, family and friends to help  disadvantaged young people by contributing cash in support of your AdNews Challenge fundraising challenge! If you want any stories of inspiration then contact 


Once the funds are collected, you simply lodge donations via your teams’ dedicated fundraising page on Just Giving. 

Donation receipts will be issued via this platform.

So rally your brightest minds, register your team and get to it.