AdNews Challenge





The AdNews Challenge is an industry fund-raising event with 100% of team fund-raising proceeds going to our industry’s not-for-profit organisation UN LTD. Ten percent of all registration fees will also go directly to UN LTD.



The UN LTD mission is to eliminate the consequences of youth disadvantage in Australia. By undoing the damage caused, we can offer something that every young person deserves – HOPE.

As the only NFP charity foundation representing the media, marketing and advertising community, UN LTD’s role is to harness the wealth, talent and influence of the industry and channel this to support the most creative, innovative and phenomenal organisations that work with at risk young people.
UN LTD (formally MAYDAY) was established in 2006 and to date has  provided over $8million in value to support approved NFP beneficiary organisations. This support comes in the form of cash funding, media inventory, corporate mentoring, volunteering, fundraising.

Beneficiaries are selected on their performance, strength of their programs in working with at risk young people, corporate vision in terms of building scale and seeking sustainability and compliance.  In 2014 UN LTD is supporting 21 phenomenal organisations who in turn directly support over 100,000 at risk young people.

UN LTD general manager Carol Morris said, “The AdNews Challenge continues to be an amazing event and a significant  fundraising opportunity for UN LTD.  Over the last two years over $140,000 has been raised for UN LTD beneficiaries, thanks to the share of registration fees and individual fundraising efforts.

Competition in the industry is at an all time high so we are definitely looking to capitalise on this and see some rigourous competition and innovative efforts put into the team fundraising.  There are 680,000 young people in Australia that need our support.

Who will be the most philanthropic team in the 2014 Adnews Challenge?

To learn more about UN LTD see or contact


Un Ltd



In addition to the teams and individual physical competition there is a fundraising competition in which teams register under 'AdNews Challenge' at as part of the event registration process.


Teams will complete with each other by sourcing sponsorship from within their own business and across clients, suppliers, friends and family.


Prizes will be awarded for the most successful fundraising by companies in the following sector;


• Creative agency teams

• Media buyer teams

• Digital agency teams

• PR agency teams

• Media agency teams

• Production teams

• Industry supplier teams

• Overall most funds raised - team


2014 Team fundraising will commence shortly through Everyday Hero.